Guinness: Bring it to Life

Music and sound design by Steve Woodzell

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The most obvious characteristic of this piece is the literally earth-shattering grandiosity of the visuals, the less obvious being the real emotion in the closeups and the somewhat light-hearted nature of the concept, despite the intense imagery. To evoke these aspects and sustain interest for the full 90 seconds, a score was built that acts as an additional emotional narrative: a simple piano figure reflects the earnestness of the characters as they’re introduced, before a Celtic-influenced motif takes over and expands into a full, larger-than-life score. When the work is done, a euphoric melody carries through the footage through its last few bird’s-eye shots, finally bursting into a bombastic reprise of the central theme as the characters celebrate their achievement. A final tongue-in-cheek marching band flourish reminding us that, in the final shot, we’re just talking about beer.